2D Animation – LFP Campus

Explainer Video

Our corporate client needed an explainer to promote their institution with bold graphics & lucid communication.

After brainstorming with the animation team, we decided that a simple linework aesthetic with bold strokes & swift animation physics would be ideal for the client’s needs. We also restricted the colour palette to the brand’s red & blue. This not only reinforces the brand identity, but also works on a second level, connoting writing pads, exams & textbooks.


Concept / Script / Storyboard / Design / Animation / Audio

The Video