2D Animation – Google

Animated Explainer

Google needed us to produce and explainer for them which made complex concepts about advertising, lucidly clear to understand.

With the client’s suggestion of taking a soccer-inspired approach, we used this as a device to create a series of visual metaphors, that liken a well-balanced soccer team, to a well-balanced ad campaign budget.


Concept / Script / Storyboard / Design / Animation / Audio
As much as we’d love to share the final video, it’s only for internal use at Google only.