We are Lucid Media, a little 2D animation & motion graphics studio based in the KZN Midlands, and we animate for brands around the globe.
We = myself (Yash) and my other half, Yonita. She illustrates. I animate.
We work remotely with our clients to create explainer videos and motion graphics. We love exploring new design, illustration & animation trends, but most of all we really love working with brands that do good.
Great video content has the power to move people, & that’s why we’re on a mission to collaborate with like-minded individuals.
WHO IS LUCID MEDIA
Animator & Animation Director
After getting my degree in Brand Comm & Multimedia Design at Vega Durban, I was on my way to getting a job at an agency with a kickass portfolio. Instead, I decided to try filmmaking. Starting with filming events and weddings, I moved onto directing music videos and commercials.
Eventually, on this conquest to find my IKIGAI, I figured out what I really want to do & what really drives me, animation.
This background experience of being part film-guy & part ad-guy feeds into my work & allows me to consult better with clients so that we simply speak the same language.