We are Lucid Media, a little 2D animation & motion graphics studio based in the KZN Midlands, and we animate for brands around the globe.

We = myself (Yash) and my other half, Yonita. She illustrates. I animate.

We work remotely with our clients to create explainer videos and motion graphics. We love exploring new design, illustration & animation trends, but most of all we really love working with brands that do good.

Great video content has the power to move people, & that’s why we’re on a mission to collaborate with like-minded individuals. 


Yash Lucid

Animator & Animation Director

After getting my degree in Brand Comm & Multimedia Design at Vega Durban, I was on my way to getting a job at an agency with a kickass portfolio. Instead, I decided to try filmmaking. Starting with filming events and weddings, I moved onto directing music videos and commercials.

Eventually, on this conquest to find my IKIGAI, I figured out what I really want to do & what really drives me, animation.

This background experience of being part film-guy & part ad-guy feeds into my work & allows me to consult better with clients so that we simply speak the same language.

Yonita Singh

Freelance Artist & Illustrator
My inspiration usually comes in the form of great stories, epic music, my spiritual experiences, and most especially the natural world. Black ink brush pens and Adobe Illustrator are my weapons of choice.
I’m also a bookworm, food appreciator and Tarot enthusiast. 
I’m often spending time around plants or doing yoga with the garden birds. 
I love to create and share art that’s infused with my passion, love and authenticity. Some of my pieces are available as posters and various prints on ArtPal and Displate.
I love people and brands that are authentic, and illustrations that elicit wonder. 


our handpicked freelance team of creatives that we love working with through years of experience together. From illustrators & character animators to sound studio crew who have done a bunch of 2D explainers with us, our team always creates something unique, together.