We are Lucid Media, a little 2D animation & motion graphics studio based in the KZN Midlands, and we animate for brands around the globe.

We work remotely with you to create explainer videos and motion graphics. We love exploring new design, illustration & animation trends, but most of all we really love working with brands that do good.

Great video content has the power to move people, & that’s why we’re on a mission to collaborate with like-minded brands.


Yash Lucid

Animator & Animation Director

After getting my degree in Brand Comm & Multimedia Design at Vega Durban, I was on my way to getting a job at an agency with a kick-ass portfolio. Instead, I decided to try filmmaking.

Starting with filming events and weddings at home in Durban, I soon moved onto directing music videos and commercials in my new city, Johannesburg.

Now, I live in the KZN Midlands, where I animate in my studio, with nature out the window. 


my highly curated & handpicked freelance team of creatives to tackle those bigger agency campaigns.